About RotenDigital

I’ve written the code, and I’ve run the campaigns.

Michael Roten — digital marketer and web application developer based in Jacksonville, Florida.

My story

Two sides of the table most agencies keep separate

I’m Michael Roten, a digital marketer and web application developer based in Jacksonville, Florida. I’ve spent over 20 years on both sides of the table that most marketing agencies keep separate: I’ve written the code, and I’ve run the campaigns.

My path started as a self-employed developer building 20+ websites and custom content management systems for organizations before off-the-shelf tools existed. From there I moved into leadership — running delivery for a state Medicaid/Medicare project, rebuilding a customer tracking system for a national insurer, and leading the corporate rebrand and lead-generation engine for Tax Defense Network. Most recently, I led IoT software delivery for Eaton Corporation and managed clinical-trial software delivery for WCG Clinical.

Today I split my time between RotenDigital — where I run Google Ads, SEO, and website projects for small businesses, realtors, and nonprofits — and Relate Consulting, where I serve as Digital Services Lead helping nonprofit organizations connect technology, donor data, and outreach strategy to their giving goals. I’m also a licensed Florida real estate agent, which keeps me close to the day-to-day marketing challenges small businesses actually face.

Credentials

BS, Computer Information Science and Communications/PR — Mars Hill University
Google Digital Marketing & E-Commerce Professional Certificate
Certified Scrum Master (CSM) — Scrum Alliance
Certified Scrum Product Owner (CSPO) — Scrum Alliance
Certified SAFe® 5 Practitioner
Licensed Florida Real Estate Agent

How I work

What you can expect

Plain-English communication

You’ll always know what’s being done, why, and what it’s producing — no jargon, no black boxes.

One person, full stack

Website, tracking, integrations, and campaigns handled together — nothing lost in hand-offs between vendors.

Measured results

Every engagement starts with clear goals and ends with reporting you can actually use to make decisions.

Let’s talk about your goals

Whether you need a new site, better search visibility, or a Google Ads campaign that pays for itself — I’d love to hear what you’re working on.